Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

by Margot Bloomstein

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care?

Because even if content strategy isn’t your job, content’s probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.

The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

Genres: Business, Design, Nonfiction, Web, Writing

184 pages, Kindle Edition

First published January 1, 2012

Reviews

[Julia Kulgavchuk · Rating 3 out of 5]

The book has some good knowledge in it, but for a book about content it is surprisingly badly written. The language feels stale. It is not difficult at all, but something about it creates a feeling that I'm doing a tedious work making sense of paragraphs one by one. Maybe the funky typography plays a role, too.

[Chloe · Rating 5 out of 5]

A little dated now (published in 2011) but I really liked the approach to content strategy.. still lots of valuable frameworks and approaches which have stood the test of time.

[Jrene · Rating 3 out of 5]

To be honest, I am a bit disappointed. Perhaps I already know too much about the subject. All in all, I didn't learn much new. In addition, I found the structure of the book very haphazard. Readers get little orientation.

[Kerry-Anne Gilowey · Rating 4 out of 5]

Packed full of practical advice and a wide range of real-world examples, this book should be a staple in every content strategist's library. Simple as that.

[Katie · Rating 5 out of 5]

I thought this book was great. The examples are good, and the steps are nicely laid out. My next challenge is getting others in the organization on board!

[Juliana · Rating 3 out of 5]

Good collection of stories about how others do content strategy.

[Kay Davis · Rating 3 out of 5]

This book is useful for its discussion of content labeling, site architecture, and social media to achieve communication goals.