[Bootstrapping 101: Tips to Build Your business with Limited Cash and Free Outside Help] [By: Reiss, Bob] [August, 2009]

by Bob Reiss

Entrepreneurs with Limited Cash Learn How toStart and Grow Their BusinessMany unemployed Americans are discarding their resumes to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice.His tips are based on practical experience in the trenches. Topics covered in the book Cash Free Ideas on Barter, Publicity, Advertising, Internet, Selling, Outsourcing, Networking, FactorsAcquiring and Keeping CustomersPlaces to Find Free, Quality helpMaximizing Profits through Correct Pricing Creating and Understanding a Cash Flow Statement Non-traditional Ways to Get MoneyKey Factors for Entrepreneurial SuccessBOB REISS has been involved in 16 start-up companies. He is a graduate of Columbia University and Harvard Business School. His company R&R/Valdawn was named to the INC 500 list of America 's fastest growing companies three years in a row. Two of his companies have been the subjects of Harvard Business School cases. One of the cases is included in this book to show real life Bootstrapping. He is a frequent speaker to Entrepreneurship classes at many of the major business schools. He has written an earlier book on Entrepreneurship called Low Risk High Reward.

Paperback

First published August 11, 2009

About the author

Bob Reiss (born 1951) is an American author of nonfiction and fiction books. Reiss, who also writes under the pen-names of Scott Canterbury, Ethan Black, and James Abel, has written more than a dozen books, including Purgatory Road, a murder mystery set in Antarctica, The Road to Extrema, a study of the destruction of Brazilian rain forests, and The Coming Storm, which focuses on global warming and catastrophic weather. Many of his books and articles are based on his travels to Hong Kong, Somalia, South Africa, Antarctica, and other locations around the world.

As the writer Ethan Black, Reiss has penned a series featuring Conrad Voort, a New York City police detective.

Reviews

[Danielle Urban · Rating 5 out of 5]

Bootstrapping 101 by Bob Reiss is an excellent source to go to for all business people and entrepreneurs. I found the informations useful and detailed. This is another nonfiction guide book that will help others build their business with limited cash and free outside help. I like how the book targets individuals with a business sense or creativity and helps those you don't have the necessary budgets to to get started. I liked how it discussed topics like zeroing in on the right people, selling, and understanding the desired target. Bootstrapping 101 also, explains the sales, business, and non-traditional ways to get money. Special key factors to help others succeed. This how-to-book had everything to understand, learn, and grow a business. I really liked how organized and easy it was to read and learn the content. Bob Reiss is a writer who has the experience and knowledge to guides his readers into the right areas. Overall, I highly recommend this read to all. Perfect for starters who want to join the world of business.