In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. Now, in The Wikinomics Way, Tapscott and Williams argue that the world has reached a historic turning Just as the printing press expanded freedom and fostered new forms of personal expression that led to new social orders and institutions, the Internet is reweaving the fabric of society as millions people connect and collaborate. For better or worse, connectivity is leading to profound change. There is no guarantee that, once unleashed, these changes will always lead to good. But if guided by the principles of wikinomics, organizations that harness this new force can spur social and economic innovations.
Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.
In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economychanged thinking around the world about the transformational nature of the Internet and two years later he defined the Net Generation and the “digital divide” in Growing Up Digital.
His 2000 work, Digital Capital, introduced seminal ideas like “the business web” and was described by BusinessWeek as “pure enlightenment." Wikinomics: How Mass Collaboration Changes Everything was the best selling management book in 2007 and translated into over 25 languages.
The Economist called his newest work Macrowikinomics: New Solutions for a Connected Planet a “Schumpeter-ian story of creative destruction” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.”