The Package Design Book

by Julius Wiedemann (Editor), Pentawards (Editor)

From beverages to fragrances via hardware and electronics TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world's best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells

Genres: Design, Nonfiction, Art

432 pages, Hardcover

First published January 1, 2010

About the author

Julius Wiedemann was born in Brazil, where he studied design and marketing, and has lived and worked in Japan, Germany, and the UK. An eclectic expert on design based visual culture, Wiedemann has produced books on a range of topics, from robots to record covers. He holds the positions of Executive Editor for Design and Pop Culture at TASCHEN. Wiedemann studied graphic design and marketing and was an art editor for newspapers and design publications before joining TASCHEN in 2001.

Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.

Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.

Reviews

[Alex · Rating 4 out of 5]

One of the more useful taschen books I’ve gotten has good branding examples and obviously package/product designs and explanations on what makes them beautiful/effective. Could use more variety alcohol/drinks make up a significant portion of the book between their two sections

[Vale · Rating 5 out of 5]

Este libro presenta una muestra de los diseños más destacados de los Pentawards, una competencia internacional de diseño de envases. A través de sus coloridas páginas, va recorriendo diferentes categorías, mostrando la historia detrás de algunos de los diseños más icónicos. Combina fotografía y texto

[sandwhichgator · Rating 3 out of 5]

it's a really good book for beginners to understand how package design works, yet I did not like that some categories were over flooded with one product. Also a lot of designs felt unconventional.... something pretty doesn't always sell. I would have appreciated it if I saw how packaging bought a thought of difference in minds of consumer or boosted the brands performance

[Yousra Bushehri · Rating 4 out of 5]

Really enjoyed looking through this.

[Laroy Viviane · Rating 4 out of 5]

Chouette source d’inspiration

[زينب · Rating 1 out of 5]

Waste of paper.

[Amalina · Rating 5 out of 5]

Nice!

[Cristina · Rating 3 out of 5]

Great selection of projects but would love more details. The description was, sometimes, a little boring and lack interesting information

[Frida Gómez · Rating 4 out of 5]

Me gustó que es muy visual y muy enfocado al diseño, pero le falta mucha explicación sobre el porque todos estos empaques fueron ganadores y que los hace únicos