'An important and most helpful book for everybody. It delivers more power to you!? -Larry King, host, Larry King Live ?No magic elixirs or mumbo jumbo; just straight-talking, easy-to-understand, easy-to-remember, and easy-to-use principles of persuasion and negotiation--secrets I've seen in action when Bob Mayer has successfully negotiated for me.' - David Crosby,
It’s just ok. Reads like a book based on lectures given by a really charismatic and personally successful consultant. Not many a-ha moments in the text, but I can imagine the live delivery of this material to be quite an interesting ride. It would be one of those courses that really fill you with enthusiasm and drive during the delivery, but leaves you wondering afterwards what useful stuff you actually learned.
The book comes in 4 parts. You can skip the 1st and use the checklists in the 4th as the specific scenario arises (eg. when buying a car). Leaves parts 2 and 3. The chapter headings are really inspiring and tough sounding, like “white knuckle negotiations”, but they don’t deliver. Come to think of it, these chapter titles really read like titles of slides in a presentation pack.
Let me stop thinking about this book before I talk myself into giving it a lower score.
A book written by lawyer for winning with the correlation with using the winning mentality. You need a behaviour and act like a winner as well as the thought of a winner. Thought of the other person as challenges not adversary. Create a positive aura in negotiation process.
Use the motivator button when talking to improve your conversational value.