Experience the Message: How Experiential Marketing Is Changing the Brand World

by Max Lenderman

Finalist for the National Business Book Award.Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

328 pages, Kindle Edition

First published November 22, 2005