It's all just describing problems of accountability without offering solutions or tactics on how to "flip the switch." Just a bunch of statements of, "Don't do this, just be better," "You probably think this way," or "This is a common behavior."
There's a lot of flashy words and phrases that, in the end, don't mean anything because he has nothing behind to support what he's saying.
His "messages" in his examples don't always match up with his main point or the title of the chapter (which happens to be a buzz word). I'm not against an author of this genre coming up with a catchy phrase and marketing it as theirs (I mean whatever sells the books), but you can't change the definition of words like what he was doing with humility, knowledge, etc.