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The Vested Way: How a "What's in it for We" Mindset Revolutionizes Business Relationships
We live in a world where we constantly ask “what’s in it for me?” But that is not the path to success. Partnership and collaboration is where innovation meets business success. In this single, authors Kate Vitasek and Karl Manrodt reveal how theory in collaboration and partnerships meet in practice. They share how successful relationships have taken Nobel Prize winning academic concepts and applied them in real life situations to achieve extraordinary results. And most importantly The Vested Way provide insights into how you can take theory and actual cases and apply them to your own relationships to help you achieve results you are hoping for.
40 pages, Kindle Edition
First published April 6, 2012
About the author
Kate Vitasek
10 books2 followersKate Vitasek an international authority on how to build and sustain highly collaborative relationships. She received the Thinkers50 Breakthrough Idea Award in 2025 and is lauded by World Trade Magazine as one of the “Fabulous 50+1” most influential people impacting global commerce. She has been featured on CNN International, Bloomberg, NPR, Fox Business News, and Forbes.
Vitasek is a Distinguished Fellow and Graduate & Executive Education Faculty at the University of Tennessee’s Haslam College of Business. Her award-winning research on the Vested® business model has been adopted by over 150 organization such such as bp, Intel, EY and the Canadian government for its ability to create true win-win business relationships.
Vitasek is the author of nine books and over 400 articles in publications including Harvard Business Review, Chief Executive Magazine, The Economist, FAST Company, Information Week, CIO Magazine, World Financial Review and Supply Chain Management Review.
She is in both the Sourcing Industry Group and the International Association of Outsourcing Professional’s “Hall of Fame,” and is a World Commerce and Contracting “Fellow.” Prior to making the shift to academia, Vitasek held positions on all sides of the business table: the buy side (Microsoft), the sell-side (Stream International and Modus Media) and the consulting side (Accenture).
Vitasek is a Distinguished Fellow and Graduate & Executive Education Faculty at the University of Tennessee’s Haslam College of Business. Her award-winning research on the Vested® business model has been adopted by over 150 organization such such as bp, Intel, EY and the Canadian government for its ability to create true win-win business relationships.
Vitasek is the author of nine books and over 400 articles in publications including Harvard Business Review, Chief Executive Magazine, The Economist, FAST Company, Information Week, CIO Magazine, World Financial Review and Supply Chain Management Review.
She is in both the Sourcing Industry Group and the International Association of Outsourcing Professional’s “Hall of Fame,” and is a World Commerce and Contracting “Fellow.” Prior to making the shift to academia, Vitasek held positions on all sides of the business table: the buy side (Microsoft), the sell-side (Stream International and Modus Media) and the consulting side (Accenture).
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