Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition
Useful for social sciences survey building but since my work is leaning more towards qualitative work these days, I didn't read this as closely as I should.
It was a valuable book for survey design, however, it is only cover different articles and it attempted to provide some examples in order to illustrate the definitions of some terms as response rate, sampling methods, data collection methods, unfortunately, it was not assist me during my coursework.
Certainly not for pleasure reading! I read this as part of a 10-week Survey Methodology class. So on that level I rated it 4 stars. Pretty easy to get through and it related quite well to my everyday work.
I was warned this book was "dry as dust." It is, but it is a wonderful resource if you are interested in the serious side of surveys. I read it for school, but did find sections fascinating.