Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times by Michael McGrath

by Michael E. McGrath

"Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources." This guide for R&D executives and managers is also important for anyone looking to understand and utilize "new generation" product development management practices.

Hardcover

First published April 7, 2004

About the author

Michael has established a reputation as a strong decision-maker and credits much of the success in his life to making better decisions. He also studied decision-making for more than 25 years and developed practical decision-making techniques that he has shared with others. He created DecideBetter! to further develop successful decision techniques and promote these through books and other media to help others. Michael has a B.S. in computer science from Boston College and an M.B.A. from Harvard Business School. His books have been translated into Japanese and Chinese. In addition, he has published more than 500 articles and given more than 1000 speeches at conferences, industry association meetings, and client seminars."

Reviews

[Lori Grant · Rating 4 out of 5]

A should-read book on product development for knowledge workers and entrepreneurs.