Copy Chasers on Creating Business-To-Business Ads

by Ed Lawler

Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.

224 pages, Hardcover

First published March 1, 1994