E-Commerce For Dummies (For Dummies (Computers)) by Don Jones

by Don Jones

E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it's not working as well as they had anticipated. Some businesses think they should be in it, but don't know where to start. Others think all you need is a URL and a Web site and you're in business.E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other's side of the business to do business online successfully. "E-Commerce For Dummies" helps bridge the gap between technical and sales Explanations of both business strategy and technologyA comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).Case studies that show real-world examples of what strategies are succeeding and what strategies are failingThe authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of "Starting an Online Business For Dummies, " and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information Marketing and competing in CyberspacePlanning your storefrontProcessing and fulfilling online transactionsDealing with the back office, including managing the supply chain and setting up distribution and fulfillment systemsWith online sales increasing at a phenomenal rate, established "brick and mortar" firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. "E-Commerce For Dummies" helps businesses seize that opportunity and get down to business--online business--fast.

Paperback

First published August 29, 2001

About the author

Don Jones has written dozens and dozens of books and ebooks on information technology topics, and is perhaps most well-known in that space for his "Month of Lunches" series, published by Manning. Don's recently branched out into topics like business management, instructional design, and self-improvement/motivational, along with launching books in science fiction and fantasy. Don lives in Downtown Las Vegas, Nevada, is a huge fan of Disney Parks, and loves Figment best of all.