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كيف تقنع الآخرين وتؤثر فيهم؟
Wouldn't it be great if you could always get people to see things your way? Now you can.You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people overBecome an amazing negotiatorOvercome objectionsAppreciate and understand the other person's standpointUnderstand why people buy what they buyEnsure people remember you and what you wantBuild long-term trust and credibility
Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.
"How to Persuade and Influence People" is a completely revised and updated edition of "Life's a Game So Fix The Odds."
Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.
"How to Persuade and Influence People" is a completely revised and updated edition of "Life's a Game So Fix The Odds."
- GenresPsychologySelf Help
384 pages, Paperback
First published September 21, 2010
25 people are currently reading
272 people want to read
About the author
Philip Hesketh
4 books2 followersPhilip was born and raised in a traditional two-up, two-down end terrace house in the Lancashire mill town of Ashton-under-Lyne to the east of Manchester. He attended the local Grammar school in Ashton and exam success saw him attend Newcastle University where he graduated with a degree in Psychology. During this time he spent twelve months on a psychiatric ward; though happily as a student not a patient. It's a fine line.
He then joined soap powder giants Procter & Gamble. Within 18 months of joining he had become P&G's Salesman of the Year, as testified by the nation's underwear which by now was whiter-than-white.
After working in television and then advertising, in 1986 he became the founder, new business director and managing partner of an advertising agency, Advertising Principles in Leeds in the UK. He developed the company over the next 17 years seeing the company grow from a standing start to one with billings of over £48 million and employing 150 people.
Having spent his entire working life studying and practising persuasion and influence, Philip is now a business speaker on ‘The Psychology of Persuasion and Influence’. It is the subject that has dominated his academic and professional career to date; his knowledge and understanding of it has been at the very root of his success. He is a business speaker, raconteur and author. He offers wit and wisdom on human behaviour and how to influence it.
In 2012 he was voted 'Most Inspirational Speaker' at 'A Day of Inspiration' in Sydney. In 2010 and 2012 he was awarded the 'Consistently Outstanding Performer' award for the Chief Executives organisation, Vistage, in the UK.
In 2009 he was 'Overseas Speaker of the Year' for TEC Australia.
He is also the current holder of the award for Most Requested and Top Scoring Speaker for Vistage and is Visiting Fellow at Newcastle University in England. Philip's first book 'How to Persuade and Influence People' is an Amazon number one best seller and described by Amazon as 'The Best Persuasion and Influence Book'.
Philip's second book, 'The Seven Golden Rules For A Happy and Successful Life' is a relevant but irreverent interpretation of the historical but hysterical facts of The Wars of The Roses, the reign of Henry VIII and the reigns of his three children.
He then joined soap powder giants Procter & Gamble. Within 18 months of joining he had become P&G's Salesman of the Year, as testified by the nation's underwear which by now was whiter-than-white.
After working in television and then advertising, in 1986 he became the founder, new business director and managing partner of an advertising agency, Advertising Principles in Leeds in the UK. He developed the company over the next 17 years seeing the company grow from a standing start to one with billings of over £48 million and employing 150 people.
Having spent his entire working life studying and practising persuasion and influence, Philip is now a business speaker on ‘The Psychology of Persuasion and Influence’. It is the subject that has dominated his academic and professional career to date; his knowledge and understanding of it has been at the very root of his success. He is a business speaker, raconteur and author. He offers wit and wisdom on human behaviour and how to influence it.
In 2012 he was voted 'Most Inspirational Speaker' at 'A Day of Inspiration' in Sydney. In 2010 and 2012 he was awarded the 'Consistently Outstanding Performer' award for the Chief Executives organisation, Vistage, in the UK.
In 2009 he was 'Overseas Speaker of the Year' for TEC Australia.
He is also the current holder of the award for Most Requested and Top Scoring Speaker for Vistage and is Visiting Fellow at Newcastle University in England. Philip's first book 'How to Persuade and Influence People' is an Amazon number one best seller and described by Amazon as 'The Best Persuasion and Influence Book'.
Philip's second book, 'The Seven Golden Rules For A Happy and Successful Life' is a relevant but irreverent interpretation of the historical but hysterical facts of The Wars of The Roses, the reign of Henry VIII and the reigns of his three children.
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Displaying 1 - 6 of 6 reviews
November 22, 2017
آمن بنفسك وبما تفعله ولن تسير الأمور معك بشكل سيئ..هذا الكتاب يساعدك علي تحسين فرصك في الحياة.
المؤلف:فيليب هسكيث. /384صفحة
يُعلمك هذا الكتاب معظم آلية عمل الإقناع والتأثير في الآخرين،وهي بلا شك إحدي المهارات الأساسية التييجب أن يتعلمها كل من يريد أن يمضي قدماً في الحياة أو إدارة الأعمال،فالكتاب دليل إرشادي حاسم لتطوير مهارة الإقناع والتأثير في الأخرين.
هذا الكتاب بالغ القيمة،محتوى رائع وأسلوب ممتاز ،وكما ذكر بعض الكتَّاب أنه إذا كان هناك كتاب وحيد يجب ان تقرؤه لتصبح أكثر إقناعا وتأثيراً_فهو هذا الكتاب.
فهو كتاب كلاسيكي حديث.
الكتاب غزير بالمعلومات والمعرفة في موضوع الإقناع والتأثير،ومناقشة التفاوض والتغلب على الاعتراضات
وفي الثقة والتحفيز...
فهو كتاب حافل بأساليب الإقناع،والهدف الأسمي منه هو تطوير علاقات المودة وتقدم مساهمات إيجابية وذات معني بين الناس.
المؤلف:فيليب هسكيث. /384صفحة
يُعلمك هذا الكتاب معظم آلية عمل الإقناع والتأثير في الآخرين،وهي بلا شك إحدي المهارات الأساسية التييجب أن يتعلمها كل من يريد أن يمضي قدماً في الحياة أو إدارة الأعمال،فالكتاب دليل إرشادي حاسم لتطوير مهارة الإقناع والتأثير في الأخرين.
هذا الكتاب بالغ القيمة،محتوى رائع وأسلوب ممتاز ،وكما ذكر بعض الكتَّاب أنه إذا كان هناك كتاب وحيد يجب ان تقرؤه لتصبح أكثر إقناعا وتأثيراً_فهو هذا الكتاب.
فهو كتاب كلاسيكي حديث.
الكتاب غزير بالمعلومات والمعرفة في موضوع الإقناع والتأثير،ومناقشة التفاوض والتغلب على الاعتراضات
وفي الثقة والتحفيز...
فهو كتاب حافل بأساليب الإقناع،والهدف الأسمي منه هو تطوير علاقات المودة وتقدم مساهمات إيجابية وذات معني بين الناس.
December 28, 2019
أفضل كتاب إلي حد الأن
December 11, 2020
الكتاب جميل بس يفضل إنك تاخود وقتك فيه وتكتب المعلومات اللي فيه لإن كلها قيمه ومحتاجها في حياتك اليوميه
February 4, 2013
Really interesting, useful and easy to read.
Read
June 15, 2014pdf
January 26, 2016
A sales focused update of Dale Carnegie's all time classic - but written by Phil Hesketh who has deep experience in successful sales, advertising and speaking
Displaying 1 - 6 of 6 reviews