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Wired Words
Most companies' websites are to customer loyalty what Hannibal Lecter is to dating. Would you buy lunch for a guy in a bad suit and slip-on shoes? Then why design websites that have all the charm of corporate man?" "Language is now fighting back. In a world where you're down and out in three clicks, language has to be the new corporate identity. Wired words have flavour, colour and attitude. Wired Words shows how language on the web creates personality for your business, and personality goes a long way.
Paperback
First published December 15, 2000
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