How Come Your Brand Isn't Working Hard Enough ?: The Essential Guide to Brand Management (If You're So Brilliant) by Peter Cheverton

by Peter Cheverton

Peter Cheverton is a director of Insight Marketing and People, an international training and consulting firm specializing in marketing and key account management. He is also author of Key Marketing Skills and Key Account Management.

Genres: Business

Paperback

First published August 1, 2002

Reviews

[Hidayatullah Ibrahim · Rating 4 out of 5]

Branding isn't just promotion to spend all of money!