Employee Engagement and Communication Research: Measurement, Strategy and Action

by Susan Walker

There's a well-known what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.

256 pages, Paperback

First published December 28, 2012

Reviews

[Sue Blanchard]

I just bought this Kobo online book, and it's fantastic for helping organizations design engagement surveys customized to address their specific organization's problems.