Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

by Peter S. Cohan

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

Genres: Business, Entrepreneurship

264 pages, Paperback

First published November 5, 2012

Reviews

[Deep Driven · Rating 4 out of 5]

It's a good one to know the corporate world
The title is good and the strategy to make business is also fine but some topics are repeat again and again

[Sander Dijkman · Rating 3 out of 5]

Much of the book is common sense and gives comfort as to what you already know and or have applied intuitively. The hungry start up is a collection of start up ideas, philiosophies, theories, etc. Because of this I would still recommend reading the book because it will always have a couple of insights you haven't contemplated.

[Rafael · Rating 3 out of 5]

concise info,