A Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business

by Michael J. Morris

Entrepreneurship has long been just another field of academic study, but now many students are looking towards self-employment as a career. Offering a practical action plan, rather than just discussing theory, A Practical Guide to Entrepreneurship combines well researched understanding of entrepreneurship issues with guidance in the form of case studies, exercises, advice and tips. Offering a solid learning experience and a contemporary overview of the subject, the book will benefit undergraduates and postgraduate students. Taking readers through each step of the start-up process, covering: planning, marketing, selling and advertising, finances and business law, this book will also appeal to people who are thinking of starting their own business.

The author includes sections on generating and screening ideas, summaries of academic models and theories, information on new developments in the field, as well as a glossary and appendix listing useful books, websites and links to 200 online video lectures. There are 20 mini case studies of entrepreneurship in action from around the world.  Informed by UK practice but offering much to the international would-be entrepreneur, this book includes learning resources that stress the practical through leadership tests, start-up checklists, 380 downloadable Powerpoint slides and other valuable supplementary online material for students, teachers and entrepreneurs.

304 pages, Paperback

First published October 28, 2012

Reviews

[Arthur Halsall · Rating 2 out of 5]

A very slow and not very insightful read. Does the bare minimum when it comes to explaining how to start a company and is already very outdated.

Some glimpses of things like law and contracts were useful, but primarily that felt like that’s because I’m not familiar with those areas so much.

Not very inspiring either apart from the case studies at the end. Book does what it says it does on the tin and nothing more. Given the topic that feels like a missed opportunity.

[Dylan Loh · Rating 2 out of 5]

This good gives a good framework for entrepreneurship. Though the contents are abit overwhelming and academic.