The Case for Creativity

by James Hurman

Genres: Nonfiction

186 pages, Hardcover

First published May 1, 2011

Reviews

[Matias Jaramillo · Rating 4 out of 5]

What I liked about this book is that it is filled with great passages that can be used as arguments with clients or creative teams.

[Will Peart · Rating 5 out of 5]

Evidence of the power of creativity. Put it on the shelf alongside How Brands Grow (Sharp), The Long And The Short Of It (Field, Binet) and Thinking Fast & Slow (Kahneman) to round out a solid evidence-based opinion on not only how marketing and brands should work, but why.

[Jenina Jill Sy · Rating 2 out of 5]

It's a very long-winded way of saying creativity is needed for advertising to make an impact, both for recall & sales.

[Kelvin Gómez · Rating 3 out of 5]

If you work in advertising, send this to your clients. NOW!