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The Shift
The Shift: The Evolving Market, Players and Business Models in a 2.0 World Alcatel-Lucent researchers, Allison Cerra and Christina James, spent more than a year getting to the heart of network operators’ 2.0 business challenges. Capturing their findings, is a compelling exploration of what makes today’s business models unstable — and how operators can respond by transforming their networks into high-value development platforms for applications and services.
268 pages, Paperback
First published January 1, 2010
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