At many different times, this book is fascinating, insightful, heart rending, informative, inspirational, frustrating, infuriating – but above all fascinating, in all meanings of the word.
At times, it's a 6 star read - at others, it dips below the scoring zone altogether.
(Lord) Philip Gould was generally recognized as one of the main “brains” behind the New Labour brand, and this is his response to his battle with terminal cancer.
Bear in mind that he made his name by being a spin doctor – he started off in advertising, selling coals to Newcastle and sand to Arabs; then he sold us Tony Blair for a decade or so, and by golly did we swallow it. You can’t help thinking therefore that a leopard doesn’t change its spots – and maybe I’m too cynical, but in this book, you get the sense he’s trying to sell the idea of a “good death”, his “good death”, to someone or another.
It’s almost the words that aren’t written that stimulate the most thought;
The apparent contradictions – a gentler word for hypocrisy couched in a bit of ignorance, and a bit of arrogance – that permeate the whole tale are astonishing; Labour are supposed to be the party who champion the NHS, yet their thinker in chief can’t wait to get treatment privately – either in Harley Street or in a private clinic in the USA – the moment he hears he is ill. The cancer treatment is mentally and physically exhausting – so to help him overcome the rigours, he is able to fly away to luxurious and exclusive hotels in parts of the world that most of us can only read about; when recovering from operations, he can afford to rent luxury apartments close to the hospital where he is being treated. Once, in a private hospital in New York, he actually has to share a ward with someone else – his disgust is palpable. This is no ordinary working class person overcoming an illness here – this is a rich, privileged, arrogant, ignorant snob – and the person mainly responsible for “positioning” New Labour, supposedly the political party of the working classes in the UK?
As if he’s aware that he hardly practices what he’s preached, he makes the point towards the end of the book that the only thing he and his wife had really fallen out about over the years was moving house so that their daughters could attend a decent state school. It’s almost as if he can stick to “socialist” principles as long as it’s not himself who’s affected
You keep thinking though that this is just another spinning campaign for him though – he creates a catchword which appears on the front page “The Death Zone”, he writes slogans such as “Cancer is an iconic disease; but icons crumble”. There’s some good copy here…
He says that you have to accept that you are going to die if you are going to die a “good” death – and once you have done this, you are in the Death Zone. Is this just more spin though? And for whose benefit is all this spinning written? Is it for his family? His friends - and if you’re the sort of person who loves name dropping, then you’ll love this book “Nigella popped around with a few snacks”, “Tony Blair sent me a text” and so on – or for those people who didn’t always see eye to eye with him – and there are plenty of these, many mentioned in the book.
But there are some tremendously poignant passages in this book as well – this in particular bought a lump to my throat.
“I wept for the lost opportunities. I wept for the lost moments of happiness. And in the end, I wept for the lost companionship”.
If this book really is written for his family, then much of the pomposity, arrogance, duality and sales spin can be forgiven. What I found really rewarding about this book though was not its main subject matter – but rather the insight it gives into way in which the UK was conned for a decade by a team of con men extraordinaire.