Small Town Rules

by Barry J. Moltz, Becky McCray

'Small Town Rules' adapts lessons and techniques for today's new 'global small town': one knitted together through the Web, Facebook, and Twitter.

206 pages, Hardcover

First published March 1, 2012

Reviews

[Dennis Deery]

This book offers seven rules for doing business the small-town way, including my favorite, "Treat customers like community." But even better than the rules, for me, were the chapters highlighting small town business success stories. In these days when big multi-national corporations dominate the news, it's good to see someone trumpeting the achievements and dedication of people who have started and grown companies in rural America.

Becky and Barry offer some great examples of ideas for bettering your business, based on the simple idea that we're all part of a community. It's something that we small-town business people have known for years, and others are just learning thanks to social media. It's great to read their examples!

[Gail]

If you like power point presentations printed up and bound, this will do for you. Somehow it never really seemed like a book, just a strung together group of observations and personal narratives.

[Teresa]

Rereading this book again as I need a refresher on the insightful themes of fostering community, and innovative ways to focus beyond a business plan in order to include connection + relationship in the mix for the proverbial bottom line.

Small Town Rules is a quick read -- a complimentary asset to the wisdom and expertise of its authors. It is a practical and proven guide not only for small town businesses, and large businesses desiring their own community sectors, but also micro businesses -- such as artists and other freelancers. Entrepreneurs who know their niche and prefer {need} to expend energy for their craft.

[Ali Crain]

No new information at all. The first two chapters were difficult to get through as I couldn't figure out how to apply them to the chamber world. After that it was all old news. The chamber I was with 10 years ago implemented a shop local campaign that is still going strong and there are few chambers in our state that don't utilize this type of campaign. Maybe we are an exception to the rule.