What do you think?
Rate this book


400 pages, Paperback
First published November 2, 2010
Magicians understand at a deeply intuitive level that you alone create your experience of reality, and, like [one magician], they exploit the fact that your brain does a staggering amount of outright confabulation in order to construct the mental simulation of reality known as “consciousness.”They studied magic from the perspective of neuroscience, in addition to their own studies holding a Magic of Consciousness symposium in 2007
The idea behind [was] to show these researchers that magicians have much to teach them about the subjects of their life’s work: attention, perception, and even the holy grail, consciousness.Examining the various sleights of mind and explaining each of them from an anatomical and physical frame, they offer a lot of insight into both. And in the end, they say
We’ve given some answers as to why you (and we) are so gullible: our brains create sensory afterimages, our memories are fallible, we make predictions that can be violated, and so on. But as we reflect on the reasons, we are drawn to one that stands above all others in explaining the neurobiology of magic—the spotlight of attention.And after all the study "The more we learn about magic, the more interested we become as consumers." Me, too. One complaint about the book is the less than useful Notes section. No references in the text. Stumble across it at the end, and they are the oh so annoying sentence snippet with the accompanying note. Not even a page number to try to locate said snippet. Disappointing enough to ding a star. Not really. But almost. I liked the SPOILER ALERTs each time they explained a magic trick. Some I knew, but can't do without the thousands of hours of practice. Some were enlightening. And even though I "was all over it", I did set it aside while moving, and turning over at my old job, and vacationing, and ... well, I got back to it and was all over it again.
[...]
A crucial take-home lesson from this journey through neuromagic is that when you are confronted with the uncertainty of a complex decision with lots of variables, you cannot always anticipate what will turn out to be most important factor, because of the suppressive and enhancing effects of your own attention. To overcome this, you must cast your attentional spotlight over each detail of the decision in turn, even if some initially appear insignificant or ephemeral.
“Much of our life is devoted to understanding cause and effect,” Teller says. “Magic provides a playground for those rational skills. It is the theatrical linking of a cause with an effect that has no basis in physical reality but that, in our hearts, ought to. It is rather like a joke. There is a logical, even if nonsensical, progression to it. When the climax of a trick is reached, there is a little explosion of shivery pleasure when what we see collides with what we know about physical reality.”
Elizabeth Loftus, a psychologist at the University of California, Irvine, and an authority on the malleability of memory, is famous for having shown in the 1990s that some psychiatrists and other mental health professionals implanted so-called repressed (and later recovered) memories in the minds of their patients.I have never been chosen for jury duty, but if I am ever interviewed, I'll be asking if the lawyers know about Dr. Loftus.
[...]
Our colleague Joseph LeDoux, a neuroscientist at New York University who studies memory and emotions, says that he used to think a memory was something stored in the brain and accessed when needed. But a researcher in his lab, Karim Nader, convinced him otherwise. Nader demonstrated that each time a memory is used, it has to be re-stored as a new memory in order to be accessed later. The old memory is either gone or inaccessible.
[...]
Thus your memory about something is only as good as your last memory about it.