Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

In Social Media and Public Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Genres: Business, Reference

166 pages, Paperback

First published April 1, 2012

Reviews

[Chris Jennings · Rating 3 out of 5]

Not a bad book, but it didn't blow me away. If you're a PR professional who is clueless about social media you should pick it up. If you're already familiar with the world you could probably skip it. Fortunately, it's a quick read so you don't have much to lose. Breakenridge does a commendable job of consolidating an intimidating topic into eight digestible action points. While this didn't change my life or bring to light any brand new concepts, there are a few tips to take away and apply to any social media endeavor that you're taking on.

[Veronica · Rating 5 out of 5]

If you aren't sure how to make a social media policy, this is a great book to start learning with. It's very easy to comprehend and a easy read. If you know social media, many things in here may be no-brainers to you, but it breaks it down for you which is very helpful when you have to explain yourself to someone trying to understand the marriage between PR and Social Media today. I feel like this would be a perfect optional textbook for a PR college course.

[Mike Love · Rating 4 out of 5]

I loved this slim and readable volume. Reminders and thought provokers on socal media landscape. Great companion to "Putting Public Back in PR" by same author and as a supplement to Brian Solis and Charlene Li writings on related subjects.

[Janet · Rating 4 out of 5]

Less of a tactics cookbook, more of a career guide for pr pros who want to transition into social media strategy or management. Some useful tactical insights sprinkled throughout, nonetheless, and much more useful/interesting/readable than similar books on the topic.

[Meghan Hodgin · Rating 4 out of 5]

It's a good book for people who have never considered social media strategy. I did come away with a few new ideas, but my favorite part about it was how short it is. :-)

[Sue Blanchard · Rating 3 out of 5]

Couldn't find a lot of info on the most commonly used social media platforms, but the book opened my eyes to new ones.

[Lex · Rating 3 out of 5]

This book is good for social media newbies. However, for those already sitting at the social media strategy table, you might want to skip this book.

[Gözde · Rating 2 out of 5]

Umduğumu yakalayamadım, çok yüzeysel kalmış sanki. Öğrenmek istediğim kısımlara ulaşamamış ama PR' la ilgili kitapları okumayı seviyorum o başka.

[Natalie DiPietro · Rating 3 out of 5]

Stick with it, the second half is better than the first.