One of the most creative and influential entrepreneurs of our timeBrains behind the Tesco Clubcard, the first and largest loyalty card globallyA successful pioneer in the data industryWe have heard of the hidden ways in which women are forgotten, unseen, overlooked, and the profound impact this has on us all. Now Edwina Dunn reveals what needs to happen in ourselves, our communities, and workplace to see lasting change.
A pioneer in data science research, business and female empowerment, Edwina Dunn uses her knowledge of research and data collection to present solutions, models and simple actions that impact on the lives of women and men. She has listened to women and knows the change we want to see in ourselves, in business, and in academic and government arenas.
Let’s talk about what a world where women are empowered looks like and it’s okay for women to embrace ambition and drive. Women represent just over half the world’s population. They are not secondary characters. What if they were empowered to realise their potential in leadership and decision-making roles?
Imagine a world of possibilities with equal pay progressions, rather than endless discussions. Let’s see what progress in individual fulfilment and societal change looks like.
This data-based guide is the manual that challenges the norm. It is the science-based exposé with insightful, inspiring, and ground-breaking evidence presenting a road map for us all. This conversation starter presents a strategy for the world we want to see and one that will make the world work better for women and men.
Heard Edwina speak at the women in data conference and she was so so so awesome but just found the format of this book really repetitive and uninspiring. I would have loved to hear about Edwina navigating the challenges of her own career a bit more as those were super interesting, but I didn’t really need to read about some of this stuff as a woman I know most of it :’)
5 stars cause this book deserves to be well quoted and read by many but: Part 3, so from page 229 till the end, was very repetitive and sometimes they didn’t even bother to rephrase. Some sentences have been copy pasted more than once in the book. I understand sometimes repetition is necessary for something to sink in but I found it annoying to see so much of it in the last bit of the book. Other than that great book, I loved the Test they propose to take on their website, I really connected with it. It also allowed me to learn about myself. I enjoyed the information and how it was formulated , to me it wasn’t like the stereotypical woman/ feminist book. We’ve all heard that as woman we need to « be confident » and « speak up », the book went deeper than that. I also enjoyed the « data » approach to the book and theory. And they have more arguments to woman’s right & place in society other than « cause it’s right ». Cause we can’t count of people connecting with what’s « right » sometimes we need facts and numbers.
I listened to this book and found it fascinating. I would recommend taking the Fulfillment finder survey on The Female Lead website first. I later bought the hard copy. Some of the sections which are data heavy re personas I reread, and they were much easier to follow. The observations all resonated but were not always referenced with as much supporting data as I would have expected for an author with a Data Science background. That said, the author was the exceptionally successful CEO of a data analytics business, and not the Chief Data Scientist. Her communication skills are obviously highly effective, and I found the book very useful and compelling. I have already given two copies to friends and family.
I've come to realise I enjoy these type of books after my sister recommended Caroline Criado-Perez's 'Invisible Women'. After reading this I now consider myself an aspiring Female Lead - numerous useful tips on how to work through through the six pillars of fulfilment to be a Female Lead or achieve female happiness. I love how the data is presented to support facts and the way we can learn to use this to our favour. I borrowed this from the library but I'll be buying and gifting myself a copy because it's worth keeping!
3.5, interesting and easy to read but the data-focused parts were a bit dry and some of the conclusions drawn are weak or unsupported - e.g. taking participants' surveys answer that money is less important to them in later life because XYZ. Speculation is not particularly enlightening. Writing is a bit clunky in parts but not hugely so.