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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?
The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models―they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.
The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models―they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.
The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
328 pages, Hardcover
Published September 5, 2023
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January 23, 2025
The Digital Transformation Roadmap by David Rogers is a practical and insightful guide that uncovers the key aspects of adapting businesses to the realities of the digital age. Rogers masterfully illustrates how companies can manage transformations by focusing on strategic approaches, innovation, and the human factor.
As the author of Management in Times of War, I am deeply grateful to David for endorsing my book. It was incredibly rewarding to see how our works resonate with and complement each other, offering leaders practical tools and inspiration to navigate challenges.
I highly recommend this book to anyone seeking a clear and actionable framework for digital transformation. David Rogers has crafted a powerful resource that will be invaluable to leaders across any industry.
As the author of Management in Times of War, I am deeply grateful to David for endorsing my book. It was incredibly rewarding to see how our works resonate with and complement each other, offering leaders practical tools and inspiration to navigate challenges.
I highly recommend this book to anyone seeking a clear and actionable framework for digital transformation. David Rogers has crafted a powerful resource that will be invaluable to leaders across any industry.
Displaying 1 of 1 review