Steve Jobs: Sekrety innowacji. Zupełnie inaczej - reguły przełomowego sukcesu

by Carmine Gallo

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:


Do What You Love.
Think differently about your career. Put a Dent in the Universe.
Think differently about your vision. Kick Start Your Brain.
Think differently about how you think. Sell Dreams, Not Products.
Think differently about your customers. Say No to 1,000 Things.
Think differently about design. Create Insanely Great Experiences.
Think differently about your brand experience. Master the Message.
Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

Genres: Business, Biography, Nonfiction, Management, Leadership, Entrepreneurship, Technology

246 pages, Hardcover

First published September 20, 2010

About the author

Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker

Reviews

[Alan · Rating 4 out of 5]

Simplicity is the ultimate sophistication.

[Jay French · Rating 3 out of 5]

Lots of anecdotes about Apple, and surprisingly lots of anecdotes about other organizations. The topic is innovation, and given this is a generic topic, the advice and stories are all over the place. Generally, this focuses on Jobs and the way he does business, so if you’ve ready the biographies you probably already can guess quite a few of the anecdotes along the way. I did notice that there were some errors – at one point he mentions Apple would never make a PDA, yet they did with the Newton. And like many such books, there are focuses on products or companies that may have looked spectacular at one point in time but look questionable now. And like these types of books, if it was rewritten today, some of the examples would have been swapped out from something more lasting, or at least more current. Still, an interesting casual business read.

[J.A. Kahn · Rating 5 out of 5]

There are many books in this ilk but most aren’t worth reading being filled with condescending or unrealistic advice. This one however is different. It’s a superb read.

Taking an enigma like Steve Jobs and writing about his ethos, achievements, advice, and vision is no easy task. But Gallo delivers a book that captures the essence of the man. Unlike other similar books there are no cliches, and no patronising or unrealistic recipes for success presented to the reader. A disclaimer that this book won’t turn you into the next Steve Jobs is not just left hanging at the start of the book, it is evident throughout the text. But the advice here is so Jobs/Apple-like in its presentation and so beautifully written that readers will feel the pearls of wisdom offered will make some positive changes - not just in the world of business but their personal lives too.

Well worth a read. You won’t be disappointed.

[Mina · Rating 4 out of 5]

Definition:
Innovation is a new way of doing things that results in positive change.

Quotes:
"The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark." - Michelangelo

"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become." -Steve Jobs

"In every man and woman's life, there is a defining moment. It is a brief intersection of circumstances and choices that define a person for better or worse, a life of unfilled potential or a life that mattered, that made a difference. It is true of individuals and it is true of business. We have a great passion for the difference we make in other' luves. We provide a commodity that sustains life. But, more importantly, we provide the most precious commodity of all --hope." Wayne Leonard, Entergy's CEO

Principles:

[ ] Do What You Love. Think differently about your career.

[ ] Sell Dreams, Not Products

[ ] Think differently about how you think

[ ] Jim Vollins offers a simple framewrok that will help you lead an extraordinary life.
- What are you deeply passionate about?
- What are you genetically encoded for - what activities do you feel you are "made to do"?
- What makes economic sense - what can you make a living at?

[Valentin · Rating 4 out of 5]

Inspirationala.

Mi-au placut mentiunile legate de urmarea pasiunii de la inceput.

Partea cea mai impactanta personal a fost mentionarea Mentinerii Simplitatii de mai spre final. Ca mai apoi sa se mentioneze comunicarea eficienta si pasionata a ideilor bune.

Cartea este mai mult o analiza a fenomenului "Steve Jobs" decat o biografie. Chiar am apreciat faptul ca nu a fost o carte de tip Cult al Personalitatii, si a existat balansul perfect de a oferi si alte exemple de succes, pe langa Steve, pe parcursul fiecarei sectiuni.

[Sina Hassanpour · Rating 2 out of 5]

If you have read the other book of Gallo (presentation secrets of Steve jobs)
You really don't need to read this one.
The writer repeats himself very much.

[Blog on Books · Rating 4 out of 5]

In “The Innovation Secrets of Steve Jobs,” Gallo examines the unique mojo that makes Apple Computer what it is today. Though articles, research and presentations, he assembles just what sets Apple apart from the competition. For example, by focusing on dreams and not products, the products will define themselves, how passion drives innovation not the other way around, knowing when to say ‘no,’ and how simplicity is the hardest part of all. Gallo sites numerous examples, from the original design of the iPod to Jobs ability to analyze products “down to the pixel level.” Throughout the book, Gallo draws on numerous experts from Jobs to former partner Steve Wozniak to product design guru Jonathon Ive to even Barbra Streisand in describing the obsessive pursuit of perfection. The book also allows insights from companies like Starbucks and Subway who also grab market share by a dedicated pursuit of their customer. In all, “Innovation Secrets” draws back the curtain on what many are dying to know about how this one company seems to be able to best its competitors on a consistent basis. As the book demonstrates, this is not by chance or luck; in Cupertino, it is a way of life.

[Jeremy · Rating 3 out of 5]

This book is long on anecdotes and Apple-praise, short on practical application. If you are really intrigued by Steve Jobs and Apple, Inc.'s success, then you will enjoy this book and pick up a few helpful tips to assimilate into your life and work along the way. If you wouldn't give a plug nickel for an article about Steve Jobs and just want to vastly improve your ability to innovate, you're going to get seriously annoyed by the over-the-top worship of Steve Jobs and give up on the book before you get to anything that will yield practical applications.

It's also a good read if you like having some intriguing fact or "did-you know" at the dinner table.

[Ahmad El-Saeed · Rating 5 out of 5]

What a great book, The book is talking about the innovation and ideas Steve Jobs made in his journey with Apple company (Only apple), How did he make it better and made huge enhancements to the concepts and ideas for Apple Inc.

The Book is Taking you from the journey Jobs started and (Stores, iPhone, Ideas ..etc) till the end. Thanks for Carmine Gallo and his amazing book combined both business and innovation together.

[Melissa · Rating 2 out of 5]

I feel like I got some good information from this book, but it was kind of redundant by the time I finished it. The basic message is to follow your passion, no matter what. It did remind me that my passion, from the time I was a little kid, was to write. So I need to pursue that to the fullest extent. I'm not sure writing about gastroenteritis is exactly what I had in mind, though....

[Darryl Pendergrass · Rating 5 out of 5]

In this book, Carmine provides seven principles for unleashing innovation. The principles are supported by examples from various industries, which helps to understand how to apply the principles within different scenarios. I recommend the book to those seeking new perspectives about the concept of innovation.

[Terri Fleming · Rating 2 out of 5]

Steve Jobs did incredible things, but this book takes it a bit to far. I felt like the author presented Jobs as some type of god. I was not impressed.

[Samer Chidiac · Rating 4 out of 5]

Always inspiring to read details about how Steve Jobs lived, thought and changed the world.

[Nimex10 · Rating 4 out of 5]

Nogmaals de grote boodschappen op rij & in quotes:

>> Carrière

“Heb de moed om je hart en intuïtie te volgen. Op de een of andere manier weten die allang wat je echt wilt worden.” Steve Jobs

“…Als je passie hebt voor wat je doet en beried bent te doen wat nodig is, ligt het binnen je bereik. En het zal iedere minuut waard zijn die je ‘s avonds alleen doorbrengt, nadenkend over wat je wilt ontwerpen of bouwen. Het zal het waard zijn, dat beloof ik.” Steve Wozniak

>> Visie

“We nemen een gok met onze visie, en dat doen we liever dan ‘ik ook’ producten maken. Bij ons is het altijd de volgende droom.” Steve Jobs

“Innovatie heeft niets te maken met het budget dat je hebt voor onderzoek en ontwikkeling… Het gaat om de mensen die je hebt, om hoe je ze aanstuurt om je visie.” Steve Jobs

#Concreet, beknopt & consistent visie💭

>> Gedachten/Creativiteit

“Creativiteit is gewoon verbanden leggen.” Steve Jobs
“Verbeeldingskracht is belangrijker dan kennis.” Albert Einstein

#Neem 15 min per dag en stel jezelf vragen die beginnen met “waarom” & “wat als”.

>> Klanten

“Verkoop dromen…”
“Ook wij gaan anders denken en ons op die mensen richten die vanaf het begin onze producten hebben gekocht. Omdat ze vaak voor gek worden versleten, maar in die gekte zien we genialiteit.” Steve Jobs

“Laten we de toekomst uitvinden en niet stilstaan bij wat er gisteren is gebeurd.” Steve Jobs

>> Ontwerp

“Ik ben net zo trots op wat we niet doen als wat we wel doen.” Steve Jobs
#Eenvoud is de ultieme verfijning!

>> Ervaring

“Als je gewoon nadenkt over waar klanten & medewerkers blij van worden, komt het in huidige tijd uiteindelijk je bedrijf ten goede.” Tony Hsieh

>> Verhaal

“Je hebt heerlijk taart gebakken, maar hondenpoep in plaats van glazuur gebruikt.” Steve Jobs

“Ideeën leven niet wanneer ze alleen in het hoofd van de bedenker bestaan.” Nancy Duarte
#Vertel klassieke verhalen!

[Ray · Rating 5 out of 5]

Great and easy read to get your mind working about how to innovate like Steve Jobs. Of course, we shouldn't exactly replicate what Steve Jobs did, but his principles toward innovation should be considered. Rethink how you perceive consumers/stakeholders. Make products simple and intuitive. Innovate by thinking of how you'd use a product. Make customer service a priority. Sell dreams and experiences, not physical products. Enable others to achieve more by using your product. Innovators don't need to be the first to market, just continually improve, don't settle and make customers the priority. Provide fewer products, but provide them insanely well. Say no. Anyone that provides any service or product to others should read this book. Leaders that stifle innovation are hurting their company. There are way too many products out there that are too difficult/complex to use and companies are leaving huge gaps for innovators to disrupt.

[So Na · Rating 4 out of 5]

Стив Жобс бол хүн төрөлхтний түүхэн дэх гайхамшигтай хүн мөнөөсөө мөн билээ.. Энэхүү номыг уншсанаар тэрээр уйгагүй хичээл зүтгэл, оролдлого зүтгэлээр энэ бүхэнд хүрсэн нь мэдрэгдэж байна. Тэрээр хүн өөртөө таалагддаг өөрийн хайртай дуртай зүйлээ л хийж, түүнийгээ тасралтгүй сайжруулж, төгс төгөлдөрийн жишиг болж амьдрах хэрэгтэйг амьдралаараа баталж харуулсан мэт санагдлаа.
Тэрээр дурьдахдаа:
-“Бидний амьдрах хугацаа хязгаартай, тийм учир хэн нэгний амьдралаар амьдарч цагаа үрэх нь тэнэглэл. Бусад хүмүүсийн бодлын үр дүнд бий болсон хоосон сургааль, ягшмал номлолыг баримталж бүү хуурт. Бусдын үзэл бодлын дуу хоолойг өөрийн дотоод сэтгэлийн дуу хоолойноос илүүд бүү үз. Тэгээд хамгийн чухал нь өөрийнхөө зүрх сэтгэл, зөн билгээ дагах эр зоригтой байгаарай. Үргэлж өөртөө итгэ”-хэмээжээ..
Би үүнтэй санал үнэхээр нэгдэж байна хүн бүр амьдралдаа дуртай зүйлээ хийж түүнээсээ аз жаргалыг мэдэрч зүгээр л энгийн сайхан өөрийн амьдралыг урлаж амьдрах нь чухал мэт...

[Mohamed Asraf · Rating 4 out of 5]

This book shows the essence of this man Steve Jobs, innovation. Until last, he stick with his lifetime mission after he came back - “Enriching Lives” which he uses innovation to drive his people to “Think Different”.

He was selling dreams not products. The author helps to bring other company’s revolutionary products and relate how Jobs innovation had inspired them. His design method has always been simple and achieve the most with the very least. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

His way had always been to find something that we love to do so much that we can’t wait for the sun to rise to do it all over again. A good product is the one that will help you to lead a happy and good life. Inspiring.

[Eloisa Villamora · Rating 4 out of 5]

I was going to skim read this book because I thought there shouldn't be much new concepts to be learned here provided that there has been a lot of materials written about the man already. I'm glad I didn't. It's not a book that convinces you why innovation is good. It's a book that emboldens you to pursue your crazy ideas by telling you that it's likely that the most reasonable and realistic people you know who tell you your ideas won't fly because they just won't work in real life are probably bozos. That concept is also not new yet it's rare for people to actually follow that advice. There are also great tips on creativity, design and communication.

[Salwa · Rating 4 out of 5]

Steve Jobs was an amazing innovator, and this book was able to carefully craft what is essentially a guide to think like Steve Jobs. It's outlines basic principles, provides examples from Job's life, and also gives examples of other companies with innovators that exude these principles. If you overlook the fact that the author ignored Steve Job's character and his eccentricities (especially when it talks about his management style) the book is a great educational tool for aspiring entrepreneurs. It does become a little repetitive, but overall it was fine.

[Vaughan · Rating 2 out of 5]

A light read from an author who has joined the cult of Jobs. Easy to consume (and forget). Lots of anecdotes (more from outside the Apple-ecosystem than I had expected), but not as many takeaways that can be applied.

The key principles worth considering:
1) Do what you love
2) Put a dent in the universe
3) Kick start your brain
4) Sell dreams, not products
5) Say no to 1000 things (eliminate the unnecessary)
6) Create insanely great experiences
7) Master the message

With that list you can now skip reading the book.

[Paula Villalobos · Rating 4 out of 5]

Desde la visión de una emprendedora, es un libro sorprendente, con una estructura que permite avanzar y reflexionar respecto de momentos, descubrimientos, alianzas, formas de comunicar y visiones que ocurren en el camino del emprendimiento.
Mi gran conclusión respecto del libro es que una experiencia vale más que mil palabras. Puedes hablar mucho de tus productos o de tus servicios, pero sólo cuando hagas pasar al cliente por una experiencia con alguno de ellos, se volverá real…
Me queda pendiente conseguir la versión en idioma original porque la traducción de Norma la verdad no me gustó.

[Daniel Green · Rating 5 out of 5]

Jobs the master of presentation

Think differently than the rest. Figure out what you love and are good at, and find ways that can make people's lives a lot better. Steve Jobs didn't sell his products, he presented to the world how having what he innovate could make your world better and easier. He delivered dreams not products. Get this book and catch the vision behind why Steve Jobs was so successful and excelled way beyond his competitors.

[Tony · Rating 3 out of 5]

The odd good idea but generally light on detail and repetitive. If you're interested the seven principles are:
1) Do what you love
2) put a dent in the universe
3) Stimulate the brain
4) Sell dreams not products
5)Simplicity - eliminate the nnecessary
6) Create insanely great experiences
7) Master the message

[Fabio Cassisa · Rating 4 out of 5]

Il libro l’ho trovato molto carino, è una lettura leggera adatta per la routine di tutti i giorni.
È una bella raccolta ben strutturata di vari esempi vicini al modus operandi di Steve, grande innovatore della Apple e del nostro tempo.
Inoltre, nel suo esser divulgativo, sviscera una serie di consigli utili per innovare! Per pensare come Steve Jobs!

[Salena · Rating 5 out of 5]

I really, really enjoyed this book. The concept of innovation is new to me and hearing the story about Steve Jobs and other innovators has helped me to change my mindset as a person that has become comfortable with just the status quo, a book like this has really pushed me Into high gear. This is a book that I will refer back to in different seasons of my life.

[Solomor · Rating 3 out of 5]

My takeaway is innovation can come from anything and that all my ventures not directly connected with my goal can be beneficial and might hold the key to some amazing ideas. If you become too fixated on one task it can result in a lack luster result. Step back big picture what would you like to see happen push for those things and see if anyone else might be interested. 7-8 billion humans.

[Alex · Rating 4 out of 5]

The book starts slow but soon takes off. For the first time it is clear to me how to define INNOVATION and how spectacular are the brains of some Apple like people. A must read for every business people, and not only.

[Dani Scott]

This was a helpful book for what I was looking for. Not a biography of Jobs, but a focus on his business practices and what innovation looks like. Definitely a good read for would-be managers and entrepreneurs.

[Leandro Tenjo · Rating 4 out of 5]

Puede llegar a sentirse muy repetitivo en algunas ocasiones, pero lo compensa con buenas historias y recomendaciones directas durante y al final de los capítulos. Aunque no es exactamente un manual, da una visión diferente de cómo vender ideas de forma eficaz.

[Đức Nguyên · Rating 1 out of 5]

I was naive for picked this book, If you have read the book by Walter Isaac and iWoz, this one is the wasting of time. The author picked 7 obvious attributes, told some common stuff everybody knows... yuck.