Outsmarting Goliath plus recieve Candlestick Charting Basics audio CD as a bonus

by Debra Koontz Traverso, Steve Nison (Narrator)

Debra Koontz Traverso is a freelance writer and business consultant. She advises businesses on crisis management and over the years has worked with such companies as United Airlines, Dow Chemical, Coopers & Lybrand, London Fog, Nike, NASA, and UPS. She is also an adjunct professor at Harvard University where she lectures on communications and crisis management. Previously, she worked as a reporter, editor, and public relations specialist. Don Taylor, co-author of Up Against the Wal-Marts This book has it all. Common sense ideas you can use right now, technology tips for the future, and an easy-to-read, motivating style. Outsmarting Goliath is a must-read for every small business owner who doesn't want to stay small. I have played a lot of sports going through school and each of my coaches at all levels have always stressed fundamentals and then gone on to teach advanced theories and plays . In reading Outsmarting Goliath I am struck with the degree to which the author has gone to stress the fundamentals of a healthy small business, and then moved on to add tremendously helpful, simple and yet sophistocated ideas. Bartering! What a great idea I would have never thought of. I bartered to get a new phone system with voice mail and it cost me less than 1/3 of the purchase price, and there was no tax! Her down to earth and sometimes funny anecdotal accounts of small business owners who have tripped or succeeded have provided me with a treasure trove of wonderful tips and ideas, some of which I have already implemented. I will add more over time. list price $19.95 Learn candlestick charting from a trading master! Steve will take you through the basics of candlestick charting and spotting early reversal signs in this informative audio tape. A great supplement to his best-selling title 'Japanese Candlestick Charting Techniques' and his video workshop 'Strategies for Profiting with Japanese Candlesticks'. list price $19.95

250 pages, Paperback

Published January 1, 2000