Creating the future of your company requires an imaginative brain and a capacity to take strategic decisions in times of uncertainty. This book, containing contributions by acknowledged experts and commentators in the field of business strategy, illustrates the necessity and advantages of using strategic thinking. Practical and accessible, it offers guidance on how to develop the skills and attitudes required for developing a range of possible directions for the company.The expert contributors Henry Mintzberg, Max Boisot, Charles Hampden Turner, and Fons Trompenaars.