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The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

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Solve problems, seize opportunities, and ignite innovation with a powerful collaborative technology business strategy ""A valuable strategic guide for organizations looking to tap the power of new social and collaborative tools to create more connected, engaged, and successful organizations."" -- Ed Coleman, Chairman and CEO, Unisys Corporation

While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don't will fail.

Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?

Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in "The Collaborative Organization," he shows how to do it.

In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.

"The Collaborative Organization" takes you from the starting gate to the finish line of creating and executing a profit-driving, growthfocused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about: Using collaborative technology to transform your business Avoiding risks that come with making social technology part of your organizational DNA Choosing the right software and technologies for your specific needs Getting every employee on board Assessing your organization's collaborative readiness Building teams to lead collaboration Motivating employees to make social technologies part of their everyday routine Measuring and sustaining the success of your strategy

Dozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.

Whether your company has 100 employees or 100,000, "The Collaborative Organization" gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.

304 pages, Hardcover

First published June 5, 2012

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263 people want to read

About the author

Jacob Morgan

33 books131 followers
After graduating with honors in business management economics and psychology from the University of California Santa Cruz, Jacob was excited to join the corporate world. At his first job he was told that he’d be traveling the country, meeting with executives and entrepreneurs, and doing all sorts of exciting work. A few months in, he was stuck doing data entry, cold calling, and PowerPoint presentations. One day the CEO came out of his nice corner office, handed Jacob a $10 bill and said “I’m late for
a meeting, go grab me a cup of coffee, and get something for yourself as well.” That was the last corporate job he ever had.

Today, Jacob Morgan is a trained futurist and one of the world’s leading authorities on the leadership, employee experience, and the future of work. He speaks in front of tens of thousands of people each year and his content is seen over a million times a year. Jacob is the best-selling author of four books: The Future Leader (2020), The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).

He speaks at over 50 conferences a year including TED Academy which is one of the largest TED events in the world. In addition Jacob provides advisory and thought leadership services to various organizations around the world. He is the founder of The Future of Work University at FutureOfWorkUniversity.com, an online education and training platform
that helps individuals and organizations thrive in the rapidly changing world of work. Courses explore topics such as employee experience, the future of work, and leadership skills.

Jacob also created “The Future If,” a global community of business leaders, authors and futurists who explore what our future can look like IF certain technologies, ideas, approaches and trends actually happen. The community looks at everything from AI and automation to leadership and management practices to augmented reality and virtual reality, the 4th industrial revolution and everything in between.

His work has been endorsed by the CEOs of: Unilever, Cisco, Mastercard, Nestle, Best Buy, SAP, KPMG, T-Mobile, Schneider Electric,
and many others. In addition, Jacob hosts The Future of Work Podcast a weekly show where he speaks with senior executives, authors, and business leaders about how the world of work is changing. His Youtube channel explores the latest concepts and ideas around the future
of work with inspiring and educational 2-3 minute videos.
He has also contributed to and been cited in publications such as Cosmopolitan, The Wall Street Journal, NPR, CNN, Glamour, the
MIT Sloan Management Review, USA Today, and The Harvard Business Review.

You can learn more about Jacob and get access to his blog, podcast, video series, and research by visiting TheFutureOrganization.com. You can also email him, Jacob [at] TheFutureOrganization [dot] com

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Displaying 1 - 8 of 8 reviews
Profile Image for Frieda.
271 reviews
July 4, 2022
This book was written in 2012, a decade ago and much of what Mr. Morgan writes about, has already been implemented in many organizations. Emergent collaboration or Enterprise 2.0 isn't so emergent anymore, but the lessons learned in this book remains valuable on how to better improve collaboration between teams and departments, employees and management. While technology can provide ways to ease workloads and improve collaboration, if humans aren't willing to improve these two areas in their organizations, the collaboration / communication platforms prove useless.
Profile Image for Walter Adamson.
61 reviews9 followers
January 1, 2019
I've found that Jacob Morgan always stays on the leading edge of collaborative organisational models and practice, and on new methods of working e.g. the "future of work". I find his writing practical and his experience relevant to larger enterprises.
Profile Image for Synexe.
20 reviews7 followers
August 28, 2013
THE MAIN IDEA

Organizations that don’t collaborate don’t get the most out of their resources - physical, human or intellectual. In an increasingly connected world, organizations need to connect. This book shows you how organizations can connect and collaborate more effectively by providing a nuts and bolts ‘how-to’ guide on the use of various emergent social and collaborative tools (including social media platforms like Facebook and Google+ as well as collaborative tools like Yammer, Social Cast, SalesForce etc).

INTERESTING TIDBIT

The author was only 28 years old when the book came out (in 2012).

WHAT YOU REALLY NEED TO KNOW

You need a plan. Social and collaborative technologies are the new ‘shiny’ thing on the street for organizations. While they definitely can help organizations be more effective – their non-discriminate use can lead to trouble through push back by staff (how do these things help me – they just seem like more work?) and external stakeholders (nobodies getting back to my tweets or Facebook posts?). You need to figure out what social and collaborative technologies work for your organization and implement them – but according to a plan!

THE GENERAL OVERVIEW

This is a fun book. One of its real strengths is the multitude of real life examples that the author uses in explaining how his ideas can be operationalized. The other real strength is the really concrete way in which the ideas are set out so that anyone – no matter what the size of their organization – can begin to implement social and collaborative technologies in their workplace.

On a personal note, spread over a range of studios in a number of different countries as we are as an organization, we’ve found this book really useful in our own practice. We have been using these technologies for a long time ourselves but found lots of interesting insights in the book which have helped modify some of the ways in which we were using these technologies in our own work. We’ve definitely recommended the book to others – both clients of ours and those working in organizations like ours.

It’s a great book, useful and really read-able. It’s well worth a read – no matter the size of your organization. At the very least, it’s interesting to see how technology is changing the way organizations work.
Profile Image for Vjekoslav Hlede.
1 review
March 6, 2016
Good, easy to read book; a manual on how to move your organisation to the networked (Web 2.0) society. In our private life we live in the networked world. Some businesses are still lagging behind.

Jacob explained: "The purpose of this book is to act as a guide for executives, decision makers, and those involved with collaborative initiatives at their organizations." Therefore, if you are one of them (people that collaborate with coworkers), this is a book for you.
Profile Image for John Caves.
75 reviews6 followers
April 16, 2013
I really enjoyed this overview of emergent collaboration technology. I think it outlines the value of Chess Media Group as a consulting firm to organizations implementing Enterprise 2.0 to increase business value.
Profile Image for Ruxandra.
23 reviews14 followers
March 18, 2013
A well-written & comprehensive guide for those that plan to embark (or have already embarked) upon the emergent collaboration journey. Interesting case studies and good content structure.
Profile Image for Helena Ruiz fabra.
22 reviews7 followers
July 22, 2016
The book is very well written with a lot of examples and suggestions for action. A must read in whatever organisation you are working.
Displaying 1 - 8 of 8 reviews

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