The second edition of "Exploring Innovation" offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.
The most interesting handbook to date!! Well done, David! Some information was a bit technical, for instance, the difference in new engines as to old...luckily my husband could explain that to me! I would not know where a piston is supposed to go if it stands up and bite me! Lots of practical examples which made it a pleasure to read.
I believe it's a book talking about basics and general concepts without explaining valuable innovation management schemes ... I believe a lot of books talking about Innovation will be more valuable