M: Marketing

by Dhruv Grewal, Michael Levy

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Genres: Business, School, Nonfiction, Textbooks

464 pages, Paperback

First published February 1, 2007

Reviews

[Ethan Hulbert · Rating 3 out of 5]

Definitely not bad.

A little long in a lot of places. This could've been edited down a lot. A LOT in some places.

It was a good overview but focused a lot on business and management too, maybe at the expense of some focus on marketing - this isn't necessarily a bad thing, but it's a little different than expected.

Since I read the 2nd edition (I'm sure there are many more current now) I thoroughly enjoyed seeing all the insert photos of popular culture teenagers wearing mid-2000s clothing.

[Katio Marie · Rating 3 out of 5]

Fine for a text book. My biggest complaint is the redundancy of the information. They explain a concept, then provide an example, and then explain the same things again. I feel like the book could have been heavily edited down to even half of its original content and still captured everything well.

[Riley Rogers · Rating 1 out of 5]

Good riddance 😊

[Megan Tetrick · Rating 3 out of 5]

thank u rob and intro to marketing

[Heather · Rating 3 out of 5]

This book really broke down the marketing industry. But I feel it could have been about 100 pages less. There were a lot of lessons that were repeative for no reason. It is what it is, the book was dry on some subjects but others it gave great examples of real world situations.

[Kcatie · Rating 2 out of 5]

Covers marketing basics but some areas are lacking.

[Kayla · Rating 3 out of 5]

Principles of marketing textbook

[Maltina Shkodra · Rating 2 out of 5]

Comprehensible of general marketing principles.

[Josephine · Rating 4 out of 5]

Decent textbook.