Strategic Management

by John A. Pearce II, Richard B. Robinson

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management," 13e. This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition." This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.

Genres: Management, Textbooks, Business

976 pages, Hardcover

First published December 28, 2004

Reviews

[Puja Gupta]

disgustn

[Mhs]

???

[Suellen · Rating 3 out of 5]

This covers all of the basic concepts of strategy. A fair beginner introduction to all of the concepts required to pass your class.

[Anne-Marie · Rating 4 out of 5]

Concise, easy to follow with frequent demonstrative examples. Nice overview of strategic management from a C level management view points and larger global concepts

[Christine]

I want to cry every time i read something from this book.

[Vegetarian · Rating 5 out of 5]

This was the textbook in my final (10th) course in my Master of ?Science in Management program, "Strategic Planning and Management" at Emmanuel. An outstanding textbook, but IMHO it require 2-3 readings because there's so much there - unless the reading is very slow, deliberate, and unhurried.

[Cherry · Rating 4 out of 5]

a heavy book on strategic management

[Hominyi]

to do my assignment

[Ijang Samsudin]

i'm interest