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Introduction to E-Commerce
Featuring a comprehensive yet manageable coverage of a broad spectrum of e-commerce essentials from a global point of view, this user-friendly and practical book features vignettes, application cases, and real-world cases in each chapter.
537 pages, Paperback
First published August 29, 2002
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March 14, 2014
This was one of the most helpful marketing books!
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May 11, 2014Very good book
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