FranklinCovey Style Guide: For Business and Technical Communication

by FranklinCovey

"FranklinCovey Style Guide: For Business and Technical Communication" can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition's many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome "writer's block" and efficiently create documents from start to finish. FranklinCovey's experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You'll learn how to quickly discover and prioritize the information you need, whether you're planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are -- whether you're a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

Genres: Reference, Business, Nonfiction, Communication, Writing, Textbooks

437 pages, Paperback

First published December 12, 1971

About the author

Franklin Covey Co., trading as FranklinCovey and based in Salt Lake City, Utah, is a coaching company which provides training and assessment services in the areas of leadership, individual effectiveness, and business execution for organizations and individuals.

Reviews

[Ember DeBoer · Rating 4 out of 5]

I'm probably biased, as a former instructor of a course built around this text, but this is one of the most comprehensive and easy-to-read style guides for business/technical communication that I've read.

[Leslie S. · Rating 4 out of 5]

Overall a good guide, and in Kindle form (via the reader in Chrome) it was easy to highlight and re-locate the bits most relevant to my needs. I especially appreciated the section on emails, as it had some good tips that were succinct and well-written.

[Amber]

1 copy available