This might be called a small sized coffee table book, about 8 1/2" by 10 1/2" and 440 pages long. It is loaded with color photographs of mouth watering photos of pick up trucks going back to the beginning of the 20th century. The timeline stops sadly in 2006 at the publication date of the book. Sadly, that means that the last 18 years of history are not covered. That is kind of sad, but hopefully another, updated edition of this book will be produced. The book is a comprehensive history of just about every company that has manufactured or even sold pick up trucks in the United States, even if the total number of trucks is only in the hundreds. There are some interesting accounts in the book, like how Henry Ford got into the truck game when his customers put a truck body on a Model T chassis. Ford would not build trucks themselves until 1925. A number of vehicle manufacturers got into the pick up truck business this way. One story that I discovered here was that of the "Dodge Brothers" who were often used for decades, up to the 1980's to market their trucks. They began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of the Chrysler Corporation. John Dodge died from the Spanish flu in January 1920, having lungs weakened by tuberculosis 20 years earlier. Horace died in December of the same year, perhaps weakened by the Spanish flu, but the cause of death was cirrhosis of the liver. Their company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. You are never told this part of the tragic story, but you see it here. They were building trucks for less than a decade. The story of the Willys-Overland Company and the creation of the JEEP brand is told here, and the tale of International Harvester and their popular pick up trucks is well worth reading too. One of the only drawbacks of this book is that it is mainly populated with photos of restored vintage trucks. There are very few stock photos of what the trucks originally looked like. Sometimes the author has to resort to photos of old trucks sitting and rusting away in farm fields. There is one way this book could have been improved, digging into the archives and publishing some original, historic photos. So who should read this book? The people who find themselves attending car shows and really, anyone who has to stop a gawk when a beautiful old truck drives by.
I have always loved pick-up trucks and came across this small coffee-table book. Brilliant, beautiful, glossy photographs that cover a variety of companies, years, and styles. But looking at the pictures was about all I was interested in doing at this point -- I am a visual person. I may have read a little while flipping through the pictures, but the font size was very small and a strain on the eyes...so I am putting it off until another time.