Marketing Kit for Dummies

by Alexander Hiam

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques. Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2 nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2 nd Edition, you’ll have no trouble bringing in new business — and more dollars.

Genres: Business, Reference

384 pages, Paperback

First published November 26, 2004

Reviews

[Daniel Lang · Rating 3 out of 5]

"Marketing Kit for Dummies" by Alexander Hiam provides a comprehensive and beginner-friendly guide to the world of marketing. The book is well-organized, making it easy for readers to grasp fundamental marketing concepts. Hiam breaks down complex ideas into digestible chunks, making it accessible for those new to marketing.

The inclusion of practical tips, real-world examples, and case studies adds value to the book, offering readers practical insights into implementing marketing strategies. The author's writing style is clear and engaging, making it an enjoyable read for individuals with varying levels of expertise in marketing.

However, some readers may find that the content leans towards the basic side, and those with prior marketing knowledge might not discover many advanced insights. Additionally, the book could benefit from more up-to-date examples to reflect the rapidly evolving landscape of digital marketing.

Overall, "Marketing Kit for Dummies" is a solid resource for beginners looking to understand the foundations of marketing. While it may not delve deeply into advanced strategies, its simplicity and practical approach make it a valuable starting point for those new to the field.

[Kerry O'keefe · Rating 5 out of 5]

I confess to using the For Dummies line from everything from Blues Guitar to under standing the stock market. I never finsih any of them, but madly thumb to the placesd where they answer the specific questions I have...This one is no different. Much of the advice is great, solid common sense, but then there are windows and doors thrown open that are invaluable if one is willing to simply take the ball and run...

[Ginny]

Needed to read this for work. I'm not finished yet, but so far it is extremely helpful for first timers in marketing. I have a much better idea of how to approach marketing for a small company to large company. I was very happy to finally understand successful, functional strategies and practices. Easy read - as it says, it's for dummies.

[Stu Creag Torres]

i'm not finished yet...so far so good