Print and Production Finishes for Bags, Labels and Point of Purchase by Jessica Glaser

by Jessica Glaser

Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Hardcover

First published April 30, 2008

About the author

Jessica Glaser is a partner at the design company Bright Pink and also holds a post at the University of Wolverhampton. She is the co-author of Sticky Graphics and Create Impact with Type, Image & Color.

(Barnes and Noble)