Converging Media: A New Introduction To Mass Communication

by John V. Pavlik, Shawn McIntosh

WHAT'S NEW IN THE THIRD EDITION, 2013-2014 UPDATE?

>The role of the media in the 2012 election process and results

>Guide to how the content in Converging Media relates to each of the twelve core values and competencies of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Visit us online at www.oup.com/us/pavlik for more information on how we provide this content.

>Up-to-date coverage of topics in the mass media such as the Facebook IPO

>Six new chapter-opening vignettes to foster critical
** The Huffington Post's Pulitzer Prize win
** Digital piracy including the controversy with SOPA and PIPA
** eBook pricing
** China's internet censorship
** Impact of Super PACs on elections
** Critics' reactions to personalized online news sites, such as Paper.li

Genres: Nonfiction, Textbooks, School

544 pages, Paperback

First published May 21, 2003

Reviews

[Josie (pocketfullofjosie)]

-Read for a Journalism class-

[Ika · Rating 5 out of 5]

I really..really...really... love this book!

It help me refresh my mind in the middle of my thesis...

[Danica is Booked · Rating 3 out of 5]

I learned a very interesting word from this book--linchpin.

That's a cool word. :)

It was your standard textbook, but I didn't fall asleep reading it.

[Kiki Unhinged · Rating 4 out of 5]

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink.

[K. · Rating 4 out of 5]

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink.