Essentials of Marketing

by Jim Blythe

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Genres: Business

340 pages, Paperback

First published May 1, 1998

Reviews

[Sofia · Rating 3 out of 5]

Not bad for summing up four years in university