The Adobe SiteCatalyst Handbook: An Insider's Guide

by Adam Greco

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market.

The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.

You’ll learn how

* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst

360 pages, Paperback

First published October 1, 2012

Reviews

[Kevin · Rating 3 out of 5]

Many of the ideas in the book are freely available on Adam Greco's blog. There are some additional ideas and better diagrams which make the read worthwhile.

It would have been nice to see a few more implementation details...

[amy · Rating 4 out of 5]

Read select chapters for work. A good starting point for non-coding users or as a guide to identify underdeveloped SC skills. "Liking" is not applicable here, but it's quite clearly written. Much more accessible than the Adobe help / documentation, and to my knowledge there are no other SC guides in print (er, book form; er, narrative form).

[Liz · Rating 4 out of 5]

Lots of really good information in this book. I would have given it five starts if it was more up to date, included information on how to navigate to the reports highlighted and wen t into more technical details for some of the set up discussions.

[Ken Smith · Rating 5 out of 5]

Required reading for every sitecat user!

Great book. Lots of tips and tricks to help my org extract max value from SiteCatalyst! I highly recommend to all users.

[Andrew Saul · Rating 4 out of 5]

Great introduction to the Adobe web analytics products. The author is an expert so he takes the approach of getting you to understand what is happening under the hood rather than giving you easy templates to get started.
If you are looking just to for specific answers to problems then this isn't the book for you.
If you are looking to become skilled in Adobe's and be able to understand it inside out then this is the book for you.

[Christy]

This is a great book for anyone using Adobe Analytics. While there have been some changes to SiteCatalyst since this book came out, it still gives great examples and explains the fundamentals. I highly recommend this to anyone who uses Adobe Analytics.