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Business Development: A Market-Oriented Perspective
This textbook answers the basic questions: What is business development? What does the business developer do? and What characterises good, structured, effective business development? Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
The book is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an 'implications for the market-oriented business developer' at the end to enhance a student's learning.
The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author's own experience as a biotech entrepreneur, as well as from the wider global business community.
The book is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an 'implications for the market-oriented business developer' at the end to enhance a student's learning.
The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author's own experience as a biotech entrepreneur, as well as from the wider global business community.
- GenresBusiness
570 pages, Paperback
First published May 8, 2012
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118 people want to read
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Displaying 1 of 1 review
August 20, 2013
Is this a last chance for true 'Business Development'?
Maybe the author should look to "Design" for his new direction as "Sales" have stolen the Business Development badge for themselves.
The author would have done well to write this five years ago when Business Development was exactly that.
Maybe the author should look to "Design" for his new direction as "Sales" have stolen the Business Development badge for themselves.
The author would have done well to write this five years ago when Business Development was exactly that.
Displaying 1 of 1 review