Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth. Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website.
The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.
Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.
This is my choice as undergraduate strategy text. It is a keeper. It addresses the subject of strategy exactly the way I would do it if I wrote a book. Hits the high tech strategy topics that are near and dear to my heart, so it followed very smoothly from my industry analysis course last term. BTW I was unable to find any useful industry analysis text...but Industry Analysis is Chapter 2 in this book. Excellent instructor resources and case studies.
Manuale accademico che introduce e spiega che cos’è la strategia e quali sono le principali strategie competitive. Abbastanza chiaro e pieno di esempi che facilitano la comprensione.