Social Media Marketing: A Strategic Approach

by Melissa Barker, Donald I. Barker, Nicholas F. Bormann

Social Media A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Genres: School, Social Media, Nonfiction, Textbooks

380 pages, Paperback

First published March 1, 2012

Reviews

[Ietrio]

2024-10-21: sure sounds like academic crap. as in the people who can't organize their own life to make a honest living, telling others how real life is.

[Emily]

Short & to the point

Easy read for a Marketing course! It's brief & gets right to the point. Wish all textbooks were like this.

[Lauren Lewis]

Good information for my social media marketing class, but as quick as this industry is moving it seems like they should be updating it (at least the examples in it) yearly. Also saw quite a few grammar/spelling issues, which was disappointing for a college textbook.

[Emory]

Very well written for a textbook. I wish more textbooks were written this straight forward!

[Carol]

Pretty much outdated at this point

[Melanie Wagner Banfield]

I did not read much of the text itself, however, some of the graphs, tables, and examples are extremely valuable and helpful in forming strategic communication and marketing plans.