Send, the classic email handbook, was written by media veterans, David Shipley (Deputy Editorial page editor of The New York Times) and Will Schwalbe (Editor-in-Chief of Hyperion Books). Drawing from their own experiences, humorous and otherwise, they provide clear rules for constructing effective emails, offering essential strategies to help you better manage the ever-increasing numbers you receive and improve the ones you send. The basic message for this handbook can be summarized in two “Think before you send” and “Send e-mail you would like to receive.” A must-have email survival guide.