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Mocking the euphemisms of business speak is as easy as shooting fish in a designer barrel. But Kirn also takes on the corporate world's weirdly mystical and paranoid side, its rhetoric of personal empowerment and its messianic devotion to gurus. "Business is folk wisdom, cave-born, dark, Masonic, and the best consultants are outright shamans who sprinkle on the science like so much fairy dust," declares Bingham. (This doesn't stop him from working on his own book about "the transformational journey of one mind wholly at peace with its core competencies.") Meanwhile, his junket becomes progressively more surreal, complete with an evil nemesis as well as a mysteriously powerful firm called MythTech that's working behind the scenes. And what's worse, someone seems to have stolen his identity, assuming control of his credit cards and his all-important miles.
Is this model consumer being tracked as he makes his purchasing decisions, like an elk tagged by wildlife biologists? Or is he merely losing his mind? The ending answers these questions perhaps a little too neatly, but Kirn's disturbing satire packs a mighty wallop nonetheless. The writing is as sharp as a tack, punctuated by character sketches as brilliant as they are quick. Bingham and his ilk are modern nomads, dispossessed of physicality but not quite of their bodies. His simulated environment is not mimicking an actual place but replacing it--and that, to the author, is the scariest part of Airworld: "This is the place to see America, not down there, where the show is almost over." --Mary Park
320 pages, Hardcover
First published July 1, 2001
Economic doomsayers say that the 9/11 attack was the start of the economic downfall of the US. I have been feeling the pinch since then because I work for an American multinational company and I have not been asked to travel since November 2009 due to cost cutting.![]()
It has a cartoon of flying businesspeople, one of them on fire and hurtling earthward. Timing sucked, right? Many office workers jumping to their death from the World Trade Center is just too much of a coincidence.