Selling Creativity: How creatives and agencies can grow their business through the art of Sales

by Rob King

Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy – our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business. This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn’t be like this. There is a new way for new business.

144 pages, Paperback

Published April 19, 2023

Reviews

[Ag · Rating 5 out of 5]

And now, for something completely different.
Non-fiction.
This is a very refreshing take on what creativity is and how to make a living being a creative.
The book does not read like a set of advice or someone lecturing you on how to live your life and do your business. It feels like a chat with a friend over a coffee, you share your stories, you laugh, and connect. Weird, I know, all that in a book, but it is what it is.

You: a creative who is also a small business owner? I'd say you need to read it.