What do you think?
Rate this book
DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force
DoCoMo is the first dramatic success of the wireless age. Ahead of the West in technology, financials and market strength, DoCoMo is now bringing i-mode to Europe and North America. Will DoCoMo's mobile Internet (and the commerce it carries) dominate our business lives the way that Sony dominates our media rooms and Toyota our highways? DoCoMo's worldwide impact is compelling. But even greater drama is hidden inside. The real story is how DoCoMo created world-beating innovation inside a famously conservative parent, Nippon Telephone and Telegraph.
Both DoCoMo's success and its innovation come from a surprising source. Talented employees, extraordinary leaders, eager customers . . . all mattered. But behind all these was an almost magical conglomeration of six factors not found in traditional case Love and Strength, Impatience and Inequality, Fun and even Luck. These factors - feelings, really - drive DoCoMo's success.
Both DoCoMo's success and its innovation come from a surprising source. Talented employees, extraordinary leaders, eager customers . . . all mattered. But behind all these was an almost magical conglomeration of six factors not found in traditional case Love and Strength, Impatience and Inequality, Fun and even Luck. These factors - feelings, really - drive DoCoMo's success.
224 pages, Hardcover
First published October 29, 2002
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
August 27, 2007
original review posted here:
http://www.reemer.com/archives/2004/0...
My CTO lent me this book after a conversation about how the ubiquity of wireless devices can foster social change. It describes how the Japanese company DoCoMo introduced the wireless service "i-mode" to Japan and the subsequently unbelievable adoption rates of the service.
The book describes how DoCoMo spurred such change by creating a unique company culture in addition to describing the unique cultural characteristics that contributed to i-mode's success--things like a lack of residential Internet service, long daily commutes on public transportation, and tiny homes all provided incentives for the Japanese populace to adopt wireless communication technologies.
In North America, we're seeing adoption of things like the Danger Sidekick II and camera phones, which translate into new ways of communicating (moblogs and flash mobs are two examples). However, the question remains as to whether North Americans will ever take to the mobile phone as those in Japan, China, and much of Europe have. It will be interesting to learn about such a success story and to think about how and if circumstances will be similar in North America such that explosive mobile adoption rates become a reality on this side of the pond.
http://www.reemer.com/archives/2004/0...
My CTO lent me this book after a conversation about how the ubiquity of wireless devices can foster social change. It describes how the Japanese company DoCoMo introduced the wireless service "i-mode" to Japan and the subsequently unbelievable adoption rates of the service.
The book describes how DoCoMo spurred such change by creating a unique company culture in addition to describing the unique cultural characteristics that contributed to i-mode's success--things like a lack of residential Internet service, long daily commutes on public transportation, and tiny homes all provided incentives for the Japanese populace to adopt wireless communication technologies.
In North America, we're seeing adoption of things like the Danger Sidekick II and camera phones, which translate into new ways of communicating (moblogs and flash mobs are two examples). However, the question remains as to whether North Americans will ever take to the mobile phone as those in Japan, China, and much of Europe have. It will be interesting to learn about such a success story and to think about how and if circumstances will be similar in North America such that explosive mobile adoption rates become a reality on this side of the pond.
Displaying 1 of 1 review