Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber

by Adrian J. Slywotzky

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

288 pages, Paperback

First published July 1, 2011

About the author

Adrian J. Slywotzky (born in 1951) is a consultant and author of several books on economic theory and management. Slywotzky graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.
Slywotzky wrote several books on profitability and growth, namely the bestselling The Profit Zone'.' He is one of the most renowned consultants of the United States and was elected as one of the 25 best consultants in 2000 and 2008. He lives in Cambridge, Massachusetts.

Reviews

[Mark Gazica · Rating 3 out of 5]

This book contained some great insights about how genius innovators were able to create demand for products that were otherwise unwanted, but the ideas presented are anything but novel. The thesis of the book could have been explained in half of the pages. On top of that, only half of the case studies used actually demonstrated demand creation. The other half merely represented ways in which industries have changed over time or how specific CEOs were smart or lucky enough to strike business gold.

[Mohd Ashraf · Rating 5 out of 5]

This book has opened my eyes that consumers buy not JUST because of the products themselves, but because of the ideas that made them. By relating to the experiences of various successful companies, the premises of demand-creation proposed in this book not only become outright logical but also somewhat inspirational. I definitely recommend this book to aspiring entrepreneurs and business leaders.

[Mary Hartshorn · Rating 5 out of 5]

This was a very well written and informative book. Some books are boring, but Adrian has a gift for expressing his thoughts in an engaging and memorable way. A must read.