Buyer beware! Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types of media. And be aware of popular cultures influence on consumers including you!
This is an easy to read, interesting book about pop culture and advertising. It teaches key concepts such as target audience, consumer profiles, how advertising works, and how to sell a product. This is a great book for middle or high school students working on projects or looking into how to write a persuasive essay. As a former English teacher, this would have been a great book to teach when starting a writing unit.